Category: Copywriting 101
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AIDA vs AIDCA: What Works Now
Look: Most copywriting advice is junk. It’s based on theory from the 1920s. Not what actually converts today. So if you want a copywriting framework that turns readers into buyers,…
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PASTOR: Copy That Converts
Writing copy that actually converts can feel like rocket science. You stare at a blank page. You write a headline. Delete it. Write another one. And you wonder: “Is there…